I recently watched this movie and admired many elements about it which made it a truly unique horror film due to its USP's used. Firstly, the fact it was set in Victorian London provided a nice historical backing to the film and also revealed a bit about Victorian life to me that I wasn't aware of before. Also although it was very much a horror film, it was also a musical as well which completely challenges all normal conventions of horror films and is something I have never seen done in a horror film before and so completely stands out as a unique product. As well as this it featured star actors like Johnny Depp and Helena Bohan Carter which made it even more appealing.
This has made me see the importance of having a USP to your film and the impact it can have on drawing and attracting a bigger and wider audience. Because of this for me and my groups the film 'The Examine' I'm now thinking deeply about what the USP of our film can be and how we can highlight this in our film poster and trailer to attract in a bigger and wider range of audiences. Like with 'Sweeney Todd: The Demon Barber of Fleet Street' I hope we can create good USP's for our film in order to make it unique so it stands out from other films of the same genre.
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