Trailer title: Captain America: The First Avenger
What's the USP?
- High Concept - its association with Marvel Comics
- Use of 3D technology
- Action-packed superhero movie
Trailer title: Bad Teacher
What's the USP?
- Features two well known international stars
- Produced by a respected and well known film production company
Trailer title: Puss In Boots
What's the USP?- Its a animated childrens movie
- A spin-off of a already successful movie franchise (Shrek)
- Uses 3D technology
WHAT I LEARNED
From the USP research I learned a lot about what makes a movie in general unique and how these unique qualities are highlighted in the trailers of these movies. I've learned that this is done mainly to draw in audiences and convince them to go out and watch the movie, and also to offer audiences a unique quality that other films aren't offering. I've learned that this can be done in numerous ways, for example if a trailer highlights that the film is in 3D it is obvious this has been done to offer audiences a unique service which then entices audiences to watch the film. This has made me see that in order to create a successful horror trailer it is imperative that me and my group think of a unique element for the film that not only draws in audiences but also appeals to our target audience.
No comments:
Post a Comment