Research for production - What's more important images or words?

When looking and indeed choosing film titles two of the most important things that you have to think about first is in what way is your film title going to attract and appeal to a audience, to do this you have to create a appealing title driven by the words used in it or the actual image.

This title decides to use the word 'ABDUCTION' in a font similar to 'Stone Sans' and 'Impact which makes the word really stand out which straight tells a audience what the main theme of the film will be about. Also the use of a shadow on one side of the 'A' reinforces this idea of 'abduction'. The colors used vary but the use of a gritty blue at the end which darkens towards the start perhaps hints at a journey through the course of the film which like the color is constantly changing hinting at the genre of this film being 'thriller'.

Unlike the title above, this title relies almost solely on its color used to give a audience a preview of what the film is about. The splattered red all over the title shares a obvious resemblance to blood which suggests that this film will feature a lot of blood and gore in it. This is then backed up by the words used such as 'Terror runs deep' with the word 'terror' connoting danger. The actual film came 'Shark Night 3d' tells audiences what it is that's causing the danger and the fact its in 3D perhaps adding more interest into the film. The caption at the top reading 'From The Directors of Final Destination' also adds interest to the film as it shows potential audiences that the film is directed from someone highly credible. However overall in this title the images prove to be more important perhaps because of the genre of the film being 'horror'.

The title straight away suggests a sense of danger and mystery in the film not only due to the name of the film 'A DANGEROUS METHOD' but also because of the fact it has a plain black background. Black as a color usually connotes danger and mystery so the fact a black background is used here with the title and particularly the word 'Dangerous' filling up most of the title, hints at a sense of mystery and drama in the actual film. In terms of genre it would be easy to class it as a horror due to the word 'dangerous' in the title, however as nothing particularly stands out in the title and instead of being gory it is more eery I think that the genre of this film is probably a thriller/ drama.

This title uses a really dynamic font which reflects my initial ideas on what this film is about. The use of a dynamic font implies that the film will be fast paced with a lot of action. This is combined with a black background woth the words 'Ghost Rider' written in grey with a red outer shadow. These are quite rough and dark colors which perhaps represents the nature of the film, a dark action-packed thriller. This is also implied by the caption 'spirit of vengeance' underneath the title, giving the audience a bit of the plot in it.

Overall from my findings I have come to the conclusion that images and words share a equal amount of importance when it comes to film titles. The use of words can help give some information about the film, whilst also revealing information about the plot of the film. However it could be argued that the plot and genre of the film should be noticeable from the images used in the film title, thus making them both as important as each other.