Wednesday, 26 October 2011

Social Media as a promotional tool


Today on twitter the number one trending topic in the world was #StepsToSurviveAHorrorMovie. Not only did this provide me with tips on how, ‘The Final Girl’ Sarah in The Examined might go about surviving in our movie, it also made me realise the big impact social media can have on a film, and the way in which me and my group could use the convergence of social media and film, as a promotional tool for our film. Particularly, as social media is targeted mainly at teenagers/ young adults who are our primary target audience. Because of this, I now plan to report back to my group and discuss ways in which we can use social media as part of our promotional campaign to promote our film.

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