Research for production - research on tag lines of popular horror movies

On my research into trailers in the trailer analysis and movie posters, something I realized immediately was the way in which horror movies and movies in general use tag lines to express the general theme of the movie as well as the genre of the movie, the tag line is also useful in providing audiences with a bit of a hint of what the film is about.

Taking this into consideration me and my group have decided that I should do some independent research into the tag lines of popular horror movies, the tag lines considered to be the best (in terms of horror) and how these movies use these tag lines as a representation of their movie. From this bit of research we should have a better idea on what we shold be looking for when creating our own tag line.

To do this I have looked at the top ten movie tagline's list from five different websites and produced a analysis on the four tagline's that come up the most on all five websites.

WHAT I'VE LEARNED

The thing I've learnt most about tagline's from this task is that to create a really good quality tagline for your film it MUST be able to create a sense of enigma, this is because audiences have to be intrigued by the tagline and has to leave them wanting to know more so it builds up their anticipation for the actual movie. The tagline must also reflect the themes and plot of the movie, without giving too much away. Also, the conventions of horror must be conveyed in the tagline to distinguish what type of movie it is, which will help towards attracting your target audience. Overall, from this I have a very clear idea of what I now should look to include (i.e. enigma codes, themes of movie etc) when creating our tagline, and I feel much more comfortable and prepared to create a very good one now due to my analysis and research on taglines for horror movies.