Combination of two popular formats gave it a stand out USP. |
This Halloween there were plenty of classic horror movies showing on television, something I saw as a chance to help improve the quality of The Examined even more. The movies I watched were Friday 13th and Halloween: Resurrection, however what impressed me most was a five-part horror show called 'DeadSet'. The thing that impressed me most about this Television programme was, its use of its USP to help draw in their target audience. What they did was, take the concept of zombies taking over London seen in 28 days later, and combine it with popular reality television programme Big Brother. This was unique as it was something I had never seen done before as it combined a popular horror movie, with a popular reality TV programme, to form a movie that therefore appealed to the target audiences of both 28 days later, and Big Brother. Although this was a tv programme and so some of the conventions used will be different, I think its still very interesting in the way there were able to use this USP to attract their target audience, something I hope we can similarly do with The Examined.
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