I decided to take one of my ideas for our digital campaign and go further into it by actually creating it, what I did was take the idea of a fake exam paper and actually create one which expresses the themes and topics covered in our movie, as well as maintaining the element of horror to it and also appealing to our target audience. The main thing I would want this campaign to achieve is to encourage our target audience and possibly even a wider range of audiences to go to the cinema and watch our film, and I think this campaign will manage to do that cause as I learnt in my digital strategy lesson at film's cool, a successful digital campaign is one that allows audiences to become involved with it, something I believe ours does perfectly.
We plan to have copies of this exam at schools, cinemas, fast-food restaurants, youth clubs, sports centres etc. They can only be handed in on the premier day at selected cinemas around England before the movie is about to begin, we plan for the actual answers to be revealed in the movie and at the end of the movie when the audiences are on their way out, the winner will be selected and given a prize.
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