In the aftermath of our film's cool session on digital strategies, I've taken it upon myself to think up some possible digital campaigns that me and my group can use to promote our film 'The Examined'.
Here are some of the ideas I came up with:
Online diary: I had the idea of creating a online diary from the viewpoint of the character 'Kate', in which she posts things happening in her life in the context of the movie, this way audiences will become familiar with the characters back story, as well as providing a seperate story line within the play. Doing this as a 'online' diary, is good as it reflects not only the age of our character, but also our young audience who are very accustomed to using things digitally. We also plan to include this diary in the actual movie, even if only briefly, to provide that link that creates a sense of realism about the diary. The main thing I think this will achieve is enigma, as it will provide audiences with many questions that can only be answered if they watch the film.
Exam Sheet Posters: I also had the idea of actually creating the exam paper that the killer is going to make the students take in the movie, and maybe post them online for audiences to take. I had the idea of either doing it as a online game just for general fun, or as a competition where the winners (person who answers the most correct answers), get awarded with some sort of prize with the answers of the exam actually being revealed in the movie, this then not only lets audiences get involved with the film, but also builds anticipation towards it.
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